Needing blood urgently is a very common phenomenon and despite having a large number of donors around us, sometimes we do not connect at the right time and a life is lost. In order to tackle this issue, Tata Docomo has started The Bloodline Club, an online social initiative that leverages the power of social networks.
How The Bloodline Club works?
Once you become a member, you can request for blood in an emergency by contacting Tata Docomo on Facebook, Twitter or SMS. Just mention the blood group required and your location and The Bloodline Club will send your appeal across the network. Upon receiving your appeal, other members who wish to donate may call you directly or as per your preferred mode of contact. As a member, you too will receive requests for blood and may choose to save a life.
- The Bloodline Club, A Tata Docomo initiative
