TATA Docomo, the operator came up with many of the new initiatives including the seconds billing has come up with a new Idea of "Always Plus".
This is a new corporate philosophy which means -
1. Always plus on products (launch superior products compared to competition)
2. Always plus for Consumer (customer satisfaction)
3. Always plus for Retailers (The Trade)
4. Always plus on Service (offer superior and uninterruptable service to customers)
