Vodafone India: Focus on Data Services and Rural Expansion

Increase in subscriber base and high-value services to drive future growth 

Introduction

Vodafone India is the third-largest mobile operator in India. While it has grown its subscriber base in the past, it is under increasing pressure from slowing subscriber and voice revenue growth. The operator’s growth strategy of focusing on 3G network expansion and increasing rural penetration is a good one, but limited spectrum availability could present challenges for the operator.

Vodafone Introduces New 3G Plans, Will Now Offer 12GB for Rs. 1599

June 19th, 2012 

Vodafone today announced the launch of new 3G tariffs for 3G data plans for its customers.

These data plans start from Rs. 25 for 25 MB data usage and go up to Rs. 1599 for 12 GB of data usage. For any usage beyond the stipulated data usage on each plan, the customers will be charged at the rate of 2p/10kb.

The Pay As You Go (PAYG) rate for prepaid customers is now the most competitive and lowest in the market, making it much more affordable. At 2p/10kb, it is an 80% reduction from the existing rate, making it a plan tailor-made for everyone.

Additionally, Vodafone will now allow its customers to use data from their bundle package while on-net roaming across any location in India without any additional charge.