Govt. announced relaxation to 5 SMS / Day to 20 SMS / Day

 

     Government has announced a relaxation on this restriction. Now customers can send up to 20 SMS per day instead of 5.

In the coming days we can expect more relaxation or even full withdrawal of this restriction, if the issues become under control. As declared earlier to TRAI, 28th and 29th is a SMS black out day (all the SMS will be charged at normal rate) for most of the Operators in Kerala because of Onam festival. As per the previous restriction of 5 SMS per day, operators expected a 5% drop in their revenues for the month of August, since SMS is a major contributor to revenue during festival seasons. Anyway with the relaxation, it will give some relaxation to the drop but continues to be a pain since the expected SMS count per customer during festival season is much more than this.

 

 

Normally in Kerala - Onam, Christmas, New Year and Vishu are the major SMS hit days, where all mobile inboxes are flooded with Wish SMS's even though it is chargeable as per the normal rate.