| Operator | STV MRP | Earlier Benefit | Current Benefit |
| Airtel | 44 | 3000 SMS 30 days validity | Rs.44
: 600 SMS 15 days Rs.74 : 1000 SMS for 30 days Rs.151 : 2000 SMS for 30 days |
| VODA | 47 | 3000 SMS 30 days validity | Rs.77
: 1000 SMS for 30 days Rs.147 : 2000 SMS for 30 days |
| IDEA | 44 | 3000 SMS 30 days validity | Rs.76
: 1000 SMS for 30 days Rs.153 : 2000 SMS for 30 days |
SMS and SMS restrictions were the hot news in the industry for quite some time after TRAI implemented 100 SMS per day, the same withdrawn and reinitiated after some time.
Now even if TRAI allows also we cannot send too many SMSs as we were doing earlier. Short messaging becomes very costlier from the beginning of the year 2013
It is noticed that top 3 operators increasing their SMS tariffs very drastically, about 400% hike in many of the SMS STVs. It is true that operators implemented SMS termination charges, earlier it was applicable only for Voice calls. This much increase is clearly as part of their combined move to increase revenue share.
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