Friday 29 June 2012

Android grew by 500% in India in one year

NEW DELHI: At its I/O event for developers in San Francisco, Google revealed that Android grew by 500% in India in the last one year.

"Android is a truly global phenomenon. We now have 400 million Android devices. In countries like Brazil, India and Thailand we have seen it grow by 500% in the last one year," said Hugo Barra, director of product management, Android.

Barra added that the company was not slowing down. "We are not slowing down. One million new android devices are activated every day," he said.


At the event Barra showed a heat map depicting Android activations. Countries like India and Brazil were depicted in yellow colour, indicating high number of Android activations.

At the IO event, Google made one more India-Specific announcement. The company said that in Jelly Bean, the latest version of Android that was also announced at the event, would come with support for Hindi inbuilt in the operating software.

Google also claimed that the number of apps in its Play store had crossed 600,000.

In May, IDC, a market research firm, said that Android had a share of 59% in the smartphone market in Q1, 2012. Apple's iOS was second on the list with a market share of 23%. It was followed by Symbian with a market share of 6.8% and BlackBerry OS at 6.4%.

In India Android has grown at a fast pace because it powers a number of devices priced between Rs 5,000 to Rs 40,000. In comparison those wishing to buy an Apple phone have to get iPhone 3GS, iPhone 4 or iPhone 4S. While 3GS costs around Rs 20,000, iPhone 4 and iPhone 4S are priced around Rs 37,000 and around Rs 44,000, respectively.

BlackBerry phones and Symbian devices have failed to match Android and iOS in terms of features and user experience. Among phone makers, Samsung leads in Indian smartphone market with a market share of around 45%. Ranjit Yadav, Samsung's India head for mobile and IT business, recently told TOI that the company hopes to increase this number to 60% by the end of this year.

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